You need copy. I write copy. Let's chat.

My name's Will Roffé and I'm a copywriter. I'm also a creative director and brand strategist, but chances are you're here looking for some great copywriting skills to help you tell your story and sell something.

I studied my copywriting craft at Saatchi & Saatchi after graduating from Axis Ad School in 1992. Out of the hundreds of people that applied that year, 12 of us were accepted. Lucky me.

Since Saatchi's I have worked for various ad agencies and direct marketing agencies throughout Australasia. I've written for everything from television to ambient to interactive media. I've been studying all things web since 1995 and am equally comfortable in digital and print spaces.

Are you agency or client?

It doesn't matter, I work for both. You can see samples of my work here.

Chances are, I know your industry.

I have gained a lot of knowledge over the years working on an eclectic range of industry assignments. For a while there I was known as "Mr. Banking", as I have been heavily involved in developing relaunch campaigns for ANZ Bank, Westpac and Kiwi Bank. I have also worked on the National Bank account. As well as banking and finance I have had a lot of exposure to the education, agriculture, IT, government, property and telecommunications sectors. But a copywriter can write anything, so let's chat.